as seen in
It’s time to activate your media edge.
(aka GO BEYOND the edge of your network and GET KNOWN for your HOT SHIT!)
“just 3 weeks after i met adela, i was in a national magazine.”
Adela’s incredible! She’s a super connector and genuinely walks the talk in the PR world.
1 week after I met her she landed me an incredible media feature at a leading magazine in UK.
It’s snowballing into a bigger article and a FB live in front of a 1.3 MIL large audience filled with potential clients. You can’t ask for more than that!
If you’re lucky enough to work with her one on one, do it!
— Merel Kriegsman, Women’s Wealth Advocate and Business Mentor
welcome to the media-for-all revolution.
you’re invited.
You know that this is the next step in your marketing and…
You’re ready to go beyond the edge of your network.
Perhaps you haven’t had the dedicated time or are maxed out with masterminds.
Perhaps you’ve received some press in the past and seen how powerful it is for your business.
You know when people hear you talk about what you do, or read about what you do, they’re mesmerized.
You have something that’s helpful.
It’s time to add a media focus to your business.
And seek strategic ways to raise diverse and inclusive voices along with your own.
You are ready to be part of the revolution…
that raises your own business and other businesses.
ENTER SPOTLIGHT VIP dayS
Exclusively DESIGNED TO SUPER CHARGE YOUR SPOTLIGHT.
To help you find a more concrete way to get out there.
Done in a day to set you and your team up for success…fast.
“My spotlight VIP day with Adela was like drinking three cups of magic coffee—all the energy, but none of the jitters.
A day with Adela whips you and your business into shape. She not only helped me make a game plan for the next six months, but helped me develop systems that I can replicate again and again into the future (meaning I won't waste precious time on reinventing the wheel every time I launch a new project).
She sees things analytically, with the sharpness of a consultant, so was able to make suggestions for gaining visibility in my industry that I wouldn't have seen in a million years, suggestions that are now a part of my business plan.
For someone who has a million ideas buzzing around my head, it was a godsend to have someone listening and writing it down all in one place. I refer back to that document as a blueprint for my business's future."
— Hall R.
INTRODUCING YOUR MEDIA MENTOR…
I’m Adela.
Business Consultant. Entrepreneur. Disruptor.
My last business was featured in Harvard Business Review (without me pitching).
12 months earlier I was drowning, trying to run my business and do FB Ads, network, social posts, blogs and constantly feeling I wasn’t getting anywhere with it.
I’d fired 2 publicists because I was running out of money and not getting any tangible results.
I had nightmares about returning to my dull consulting job.
And then I realised something.
I’d spent 20 years as a management consultant being judged every day because of the colour of my skin. I’d already been pitching non-stop for 20 years.
So I decided to focus hard on one thing.
Pitching my business myself to the media.
This is what I achieved in 12 months:
14 pieces of press in publications like The Guardian, Stylist Magazine, and The Telegraph
4 full pages in The Sunday Telegraph worth $150k free advertising
Turned down TV appearances in the Dragon’s Den and press when it didn’t feel right for the business
In 18 months I got my start up featured here without spending a penny:
Those logos add so much credibility, right?
Let’s make this happen for you.
book me as your Strategy Director for a day.
How We Can Super Charge Your Spotlight:
Create a laser sharp Media Strategy so that you aren’t distracted by the million ideas buzzing around your head.
Map out your Media Roadmap so that you have a clear game plan for the next 6 months
Nail your wow factor story and your expert topics so that you’re irresistible to the press.
Build your in-house media department so you won’t waste precious time on reinventing the wheel in the future.
Identify the media roles and responsibilities for you and your team so you can replicate your media processes in your business again and again.
Develop 2-3 media pitches that’ll make that journalist scream “YES!!”
(No more blank screen. You’ll finally land those visibility opportunities, super charging your brand and your sales).
This spotlight VIP Day is for you if:
✔ You’re an ambitious entrepreneur with a service or product-based business that’s been running for at least 2 years with at least $200k revenue.
✔ You’re passionate about your business and ready to get your business out there because you want the whole damn world to know what you’ve got to offer!
✔ You’re a true action taker. You’re ready to find new ways to reach your customers and grow your sales AND you’re carving out time in your diary to so this.
✔ You’re a do-er. You know that business involves trial and error. You’re up for implementing new growth strategies and seeing what impacts your sales.
“I believe in myself again. Adela’s reminded me to believe my business and my story.”
— Shivi, Entrepreneur
“Last week I had the most orders I’ve ever had. It’s been amazing and to my surprise my confidence has grown.”
— Fidelma, baker
“In just a few days we’d smashed our comfort zones, reached out to influencers and nailed our story. Wow.”
— Sonia, Social entrepreneur
What’s included in your spotlight VIP Day:
✔ A 30 mins Strategy Session 5 -7 days before your VIP day to map out your VIP day agenda and objectives.
✔ Your VIP Onboarding pack with pre work to maximise the value of your VIP day. (This will include questions on your business so that we can spend time “doing” and “delivering” in your VIP day).
✔ My complete attention on your business for a day with a pre-agreed agenda to work on the areas we agreed in our contract.
✔ 30 days of post VIP support via Voxer for you during implementation (Available Tues to Thurs UK time)
✔ Worksheets and templates to support you as required for deliverables
How We Super Charge Your spotlight
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Clarity on your next steps for growth
Every step is aligned to your business goals and values.
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Strategies what to do next to increase your audience reach
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A Media Action plan to guide you for the next 6 months.
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Confidence to tell the world your story
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Strategic Pitches
…in places where your target audience hangs out (hello new clients!)
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A recording of our VIP Day together
.
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PLUS whatever assets we produce together
e.g. a target media list, pitches, your expert topics, story angles.
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Sizzling Sales Tips (You Get Media, Now What?)
ABOUT ADELA
(Because we ALL like to know what the hell someone did before they started teaching in the online world right?)
Adela is the Founder of Starts Ups & Co and helps founders fall in love with self promotion to sky rocket their sales. Known for her high energy, strategic brain and laser-sharp thinking, Adela loves solving problems and making stuff happen with her clients.
Before Start Ups & Co, Adela was the MD of Style Lyrical, a fashion tech start up that was disrupting the way women shopped in the Europe using AI and Machine learning. In 2018 she was in Sarah Woods’ Top 10 Female Founders In The UK To Watch list.
Her company was featured in the Harvard Business Review, The Sunday Times, The Guardian, The Independent and 10 other publications. She was also a finalist in Cosmopolitan’s Self Made Award in 2017.
Before entering the world of start ups, Adela spent 17 years as a management consultant at Accenture, Moorhouse and Sky where she led company transformations, mergers, acquisitions, joint venture product launches and outsourcing deals in complex client environments.
Her former clients include BA, Deutsche Bank, RBS, BT, Sky Sports, Unilever, GSK and Carillion. Based in the UK, she has worked on client sites all around the world including the US, Germany, The Netherlands, Czech Republic, Hungary and India.
© COPYRIGHT ADELA HUSSAIN 2021 | PRIVACY POLICY / T&C'S