as seen in
Stand Out as a sought-after Thought Leader in your industry to make more money and gain back more time.
THE trusted icon
…is a LIVE 6-month implementation program and inspiring community of peers designed to help you make sustainable leaps in your credibility and visibility.
With Media Instructor
(and Cosmopolitan Entrepreneur of the Year finalist, 2018).
Adela Hussain
Starts September 2024
“I used Adela's pitching strategies and landed a cover AND 3 page feature on my first pitch!””
I’m an introvert and assumed that people that get press coverage are more famous or better connected than me.
Adela taught me how to pitch effectively and that people who get featured anywhere get there because they asked to be there.
YEP! That's me holding the Yorkshire Post magazine 2 months ago not quite believing I’m in 3 pages of it AND the cover!!!).”
— Effie Burns, Artist
If you could BE THE NO. 1 CHOICE OF FUTURE CLIENTS BECAUSE THEY TRUST YOUR AUTHORITY AND EXPERTISE OUT OF A SEA OF COOKIE-CUTTER EXPERTS…
WHAT IMPACT WOULD THAT HAVE ON YOUR BUSINESS NOW?
Instead of:
Struggling with self promotion and wondering what to say or how to say it
Thinking you need a huge budget for a publicist and putting aside money each month to pay for one
Worrying you don’t have time to do PR but you know deep down you need to for sale
Dreading the idea of getting out there
Imagine:
Feeling super confident, clear and proud about promoting your business
Getting your products and service in the media without inside connections for free
Earning 4 figure sales in one day from a press feature
Boost your brand’s credibility with lots of media logos on your site.
Learn my proven 7-part framework to win clients, respect and recognition.
Your steps to success include
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“Pitch to Press has brought in new leads, potential clients and endless collaborations.”
The moment I started my business, I felt smothered and overwhelmed with hacks to grow your Instagram account.
I decided to start with publicity to slowly build my credibility and do outside in Instagram growth, which is like working on outside opportunities and helping that to bring in followers that then I can nurture and engage through my Instagram.
After a year I’ve had 10 media hits across digital content and podcasts and so many collaborations. Oh and I was featured in The Spectator and The Independent this month! It’s working!
— Frenchie Ferenczi, Business Growth Consultant
As a specialist in your field, there’s a good chance you’ve found yourself looking around and feeling:
Fed up with the BS in your industry. The misinformation shared, the overnight rise of one-hit wonder voices that dominate social media but lack substance
A bit overlooked. You feel envy when another expert gets picked to speak on your subject on a stage you really want to be on
Frustrated with the cracks in the system that make it hard for people to access the right kind of information and help without having to jump through hoops
Turned off by a surface-level, jet-set lifestyle that’s force-fed by the online world. You seek validation and fulfilment beyond materialistic things.
But you:
Even more passionately believe that you want to change the world one person at a time
Know you’re a deep expert in your field. You’ve trained for years. You have a network of people you’ve already helped
Are dedicated to excellence. You know what you can do and how you do it. You’re obsessed, curious and inquisitive always looking to further your knowledge
Changing lives is your mission. It’s brought you to this point and still fuels your ambition.
But you’re frustrated.
Changing lives is your mission. It’s brought you to this point and still fuels your ambition.
But you’re frustrated.
“I have never met anyone quite as supportive as Adela, particularly on a digital course. She is extraordinary and enabled me to keep going.”
Adela is extraordinary in the detail, in the explanation, in the strategy, in the understanding, in the follow through and the support. If you’re even wondering whether to do The Parlour consider it. It's brilliant. I don’t think a PR agency could have taught me a quarter of what she has.
— Dr. Anna Colton, Clinical Psychologist
“just 3 weeks after i met adela, i was in a national magazine.”
Adela’s incredible! She’s a super connector and genuinely walks the talk in the PR world.
1 week after I met her she landed me an incredible media feature at a leading magazine in UK.
It’s snowballing into a bigger article and a FB live in front of a 1.3 MIL large audience filled with potential clients. You can’t ask for more than that!
If you’re lucky enough to work with her, do it!
— Merel Kriegsman, Women’s Wealth Advocate
After sitting next to the world’s most powerful sports journalists in the Sky Sports Newsroom…
Here’s how The Parlour can make your business newsworthy…. 👉🏽
“If you ever get the chance to work with Adela, there’s no need for waffling or being on the fence – don’t waste any more time – do yourself a favor and do it!”
I did, and I am grateful to have come into this powerhouse’s orbit. Working with Adela is like having a business insider, mentor, favorite female colleague and cheerleader all rolled into one.
During that time, I launched a completely new business entity, successfully marketed my offering and will be hosting a sold-out retreat for female founders and creatives next month. My professional network has grown exponentially, along with my visibility and my credibility as a thought leader.
—Jeanne Layne, Clinical Psychologist
You know this is the next step in your marketing, now you just need to figure out how to do it…
(without that icky feeling of self promotion)
AND THAT’S my mission, darling!
HONESTLY, i LOVE IT!
Teaching you how to craft your story and make your business newsworthy in The Parlour
IN the parlour You’ll Master the Art of Self Promotion TO Grow your Sales in 12 months AND…
Become super confident promoting your business
Pitch successfully into the media with confidence
Build collaborations all the time to grow your audience
Implement daily PR strategies to grow sales
Embed PR in your day to day work as a founder.
Make self promotion a second-nature skill
Get ready to catapult your media momentum in the parlour….
How We Super Charge Your Spotlight:
In Phase 1 we’ll develop your media mindset and determine your business goals & PR personality.
In Phase 2 we’ll develop your Visibility Strategy and craft your newsworthy angles. You’ll develop 2-3 media pitches that’ll make that journalist scream “YES!!” (No more blank screen. You’ll finally land those visibility opportunities, super charging your brand and your sales).
In Phase 3 you’ll meet world-class journalists every month in your Media Roundtables ™ to refine your newsworthy angles and land you media features.
Know you want in? Apply now.
(Yep, I’m making you apply …it’s a curated community. I want to help you make the best decision possible for you. This isn’t a ram-everyone-in BS program.
(Plus it’s my sneaky way to see if you bother doing any work. No one going to feature you if you don’t send out those emails pronto, right? 😉 ).
Here’s what students are saying after being taught by Adela…
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"Adela sees big picture very easily and can move you into thinking big picture and the steps to get you there."
Adela’s super power is integration and strategy and she’s very quick and brilliant with her strategizing. What sets her apart is that she listens in between and is extremely sensitive and intuitive. Instead of glossing over things she’ll give weight and gravity to something that may seem innocuous.
I can’t tell you how much I’m in awe and grateful for some of the questions she’s asked me. She picks on the nuances and with her keen eye she brings me back to myself.
- KJ Nasrul, Psychotherapist and Healer
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“Adela’s reminded me that my story is powerful, my voice is powerful, that you don’t need to have connections.
I love Adela’s energy. She combines a razor sharp intelligence, a really great analytical mind with great emotional intelligence and people skills. She’s really helped me to regain a sense of confidence and inspiration having felt a little flat and given me lots of practical tips.
—Annabel Chown, Author
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“Everything I learned from Adela was valuable."
She helps you set your business apart and makes you the type of person that people will want to talk about and work with.
What really struck me about Adela is her creative thinking and ability to think of unusual and interesting ways to put your name out there that I would never have thought of on my own.
It’s been a game changer to work with Adela and I’m so glad I have Pitch to Press in my toolkit for my business.
-Frenchie Ferenczi, Strategy Consultant
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“I now have so much clarity and confidence to grow my brand."
Adela’s brain is amazing! She has given me so much clarity and confidence on growing my brand. I highly recommend Adela for any start up.
You will be blown away by what she has to offer!
—Carla, Entrepreneur
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Adela’s content is brilliantly written, honestly absolutely masterful.
—Fleur Emery, Start Up Expert
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Promoting my business now feels feel less scary and more achievable.
I never felt particularly comfortable putting myself out there and promoting my business. But after working with Adela things feel less scary and more achievable. I think that has something to do with the way Adela has structured her content and presented it with anecdotes and her personal experience. That really spurs you on.
—Iris Gibson, Video Content Creator
LOVING THIS? Here’s how you’ll learn inside the parlour
✦ Monthly Media Training ✦
How do I get confident with pitching? Where do I start with PR? How do I maximise my efforts when pitching? What do I do if I nail a collaboration? In-depth classes in Pitch to Press guiding you step by step on how to create powerful pitches that’ll get an instant YES! And most importantly, what to do afterwards! Dive into Pitch to Press and learn everything you need to know to become PR supremo!
✦ Dedicated Hot Seats with world class journalists ✦
Pull up a seat! You’ll have a dedicated hot seat every month to share your news story ideas with world class journalists in our monthly Media Roundtables. We’ve had Senior Editors from the BBC, The Wall Street Journal, The Independent, Metro, Psychologies Magazine, Women’s Heath and Top Sante. We have future workshops scheduled with Editors from The New York Post, Insider and more.
✦ Monthly Story Lab ✦
Share your story angle in a 90 min group workshop and we’ll all put on our thinking caps to help you work out powerful story angles. No more blank docs. We’re using all the brains in our carefully-curated community to brainstorm your perfect pitch!
YOU ALSO GET…
✔ EARLY BIRD BONUS ONLY Access To Pitch Rockstar - A Step-by-Step Powerful Pitch Creation Guide Worth $497
In-depth 100 page guide on teaching you step by step how to create powerful pitches that’ll get an instant YES! No pitches diving into a black hole!
✔ Exclusive Access To The Pitch to Press Society Community
“If you want to go fast, go alone. If you want to go far, go together.”
Working together is a core value of Pitch to Press and every month we will shine a spotlight on members of our community to support, collaborate, cheer and care for one another. No one gets left behind.
✔ Impromptu Personal Introductions
Adela’s the quick of connections. She has a quick brain for identifying powerful collaborations. Her clients regularly cross collaborate on podcasts, summits, news features and IG lives. If she knows your story, you’ll find yourself tagged a few times in the Pitch to Press society with a nudge to meet a fellow Pitch to Press Rockstar…warm introductions make collaborations so much easier!
*shines the spotlight*
When you join The Parlour, you also get:
to meet world-class journalists every month
and Monthly Feedback on your Pitch ideas from the very journalists you to pitch to.
Priceless and it’ll catapult your pitches straight to the front of every queue!
Here’s what you’d pay a publicist to support your business.
Traditional PR agents cost anywhere from $6000 to $30,000 a month, usually on a retainer style contract.
That’s $72,000 a year for a freelance PR agent or $360,000 for a top one.
That’s A LOT of money for your small business trying to find their feet and become profitable.
That’s why I created The Parlour.
So you can take control, own your own relationships and start getting your business visible in the media and your industry from Day 1.
But you don’t need to pay $8k TO $30K per month…
…for business-changing, door-opening, credibility-boosting media features.
you can master these life-long skills in THE PARLOUR for far less.
welcome to the media-for-all revolution.
you’re invited.
SO What’s the investment?
✓ 2 x Monthly Media Roundtables per month to meet World-Class Journalists for pitch angle critique + suggested ideas
✓ Monthly Story Lab for News story group brainstorms
✓ Group Voxer to connect & collaborate with your peers
✓ 1 to 1 Private 60 min intensive with Adela
✓ Access to Pitch Rockstar (worth $497) and Pitch to Press (worth $4k)
✓ PAY IN FULL BONUS* #1: “Write Your Newsworthy Pitch with Adela” 1 to 1 half day intensives which includes a bank of 5 story angles you can pitch throughout the year, your Media Strategy and Plan for the year (180 mins ) (worth $6K)
✓ PAY IN FULL BONUS #2: Additional 1 to 1 Private 60 min intensive with Adela (worth $2K)
✓ PAY IN FULL BONUS #3 1 x 60 min Interview Role play with Adela (worth $2K)
* To qualify for the bonuses you must secure your spot with your first month’s payment 48 hours after your application call with Adela.
12 MONTHLY PAYMENTS of $1497*
(or you can save 20% by paying in full)
Please note this price excludes local taxes specific to your location. This is added when you purchase your plan.
“In 2 days I received more orders than I've had in months and I now have a whole new customer base for my email marketing.”
I took part in Adela's PR Hero School. I was spending all my time on social media and it was the first time someone mentioned pitched to the media. I took a chance and emailed the editor of a National magazine and she loved it!
6 weeks later my product was featured in the "We Love" section of The Irish Times Magazine and the response was amazing!
Thank you Adela for giving my little business a boost to invest and grow more!
— Feena, Entrepreneur
What makes Adela such a sh*t hot teacher?
Well let’s ask some those who’ve hired her…
“Adela taught in my mastermind and people were blown away.”
- Marisa Corcoran, Copywriter
“Adela doesn’t just help you think big, she supports you with business acumen that just makes everything so much easier.
- Merel Kriegsman, Women’s Wealth Advocate
“Every single pitch that I've worked on since Adela and I've started working together, has been read.”
- KJ Nasrul, Psychotherapist and healer
want details, details? No problemo.
Here’s How You’ll Go From Nowhere To Newsworthy With The Parlour:
Module 1 Understand what PR is, the different types of PR and how to create PR goals that align with your business. Identify easy PR ideas you can implement straight away
Module 2 Mindset, confidence and the Pitch to Press principles. How to grow your media mindset. You’ll walk away empowered with a total mindset shift, ready to craft your story and tell it to the world.
Module 3 How to create a compelling story that will attract people to you. Use the Hero’s journey and 30 story-telling prompts for your business.
Module 4 The Art of Pitching well. How to build a relationship with someone you don’t know. Know how to build a powerful network that will support you and your business for years to come.
Module 5 Learn the 10 Step process on how to get your business in the press. Discover how to pitch to a journalist and how to maximise every chance of being featured.
Module 6 How to use collaborations and partnerships to grow your business. Understand different types of collaboration and how to use them purposely for your business.
Module 7 Discover how to pitch for coveted guest slots to grow your audience and what to do when you get them.
Module 8 How to deal with rejection and keep going to smash your PR goals.
“I believe in myself again. Adela’s reminded me to believe my business and my story.”
— Shivi, Entrepreneur
“Last week I had the most orders I’ve ever had. It’s been amazing and to my surprise my confidence has grown.”
— Fidelma, baker
“In just a few days we’d smashed our comfort zones, reached out to influencers and nailed our story. Wow.”
— Sonia, Social entrepreneur
All looks good but hang on, “What if I’m not confident?”
(And other FAQs)
Q: What if I’m not confident?
Confident people are made not born. Your confidence will grow as you put out strong pitches. The Parlour will teach you exactly how to craft a perfect pitch and promote yourself. Once you start hearing back, your confidence will sky-rocket and I promise you you’ll get addicted to it. You’ll start collecting logos on your site like your teenager sticker collection!
Q: Normal people like me don’t get into magazines or podcasts
That’s exactly what I thought until I saw my face and my business in all that press. Editors have smart readers. They need normal people like you and me otherwise their readers switch off.
Q: I get butterflies when I think of pitching.
Fear often comes when we don’t understand something. Pitch to Press will replace your fear with clarity and confidence. The pep talk at the beginning will reframe how you see pitching. The deep dive chapters show you exactly how to craft a perfect pitch. The real life examples prove journalists aren’t that scary and that you’re actally doing them a favour. You’ve got this.
Q: How long will The Parlour take to complete?
The Parlour is a 12 month program. Note you’ll receive instant access to Pitch Rockstar when you buy now so that you can kick start your PR journey. You might have something in mind you want to pitch for. You can use Pitch Rockstar immediately to work through that side by side and nail that pitch.
Q: Can’t I outsource this? It sounds like hard work.
Yes, you can. You just need to pay a lot for it. I teach you the life-long skills for whatever business you run now and in the future.
Q. Is The Parlour just for people pitching to magazines?
Nope. The Parlour is for anyone pitching their business to grow their audience, boost their credibility, raise their profile and get sales.
It’s for entrepreneurs wanting to be featured in podcasts, blogs, newsletters, Instagram lives, magazines, newsletter and collaborations with entrepreneurs. The principles in the course can be applied to emails, direct messages, voice notes or face to face meetings
Isn’t it time we met properly?
iNTRODUCING YOUR MEDIA MENTOR…
I’m Adela.
Business Consultant. Entrepreneur. Disruptor.
My last business was featured in Harvard Business Review (without me pitching).
12 months earlier I was drowning, trying to run my business and do FB Ads, network, social posts, blogs and constantly feeling I wasn’t getting anywhere with it.
I’d fired 2 publicists because I was running out of money and not getting any tangible results.
I had nightmares about returning to my dull consulting job.
And then I realised something.
I’d spent 20 years as a management consultant being judged every day because of the colour of my skin. I’d already been pitching non-stop for 20 years.
So I decided to focus hard on one thing.
Pitching my business myself to the media.
This is what I achieved in 12 months:
14 pieces of press in publications like The Guardian, Stylist Magazine, and The Telegraph
4 full pages in The Sunday Telegraph worth $150k free advertising
Turned down TV appearances in the Dragon’s Den and press when it didn’t feel right for the business
In 18 months I got my start up featured here without spending a penny:
These logos add so much credibility, right?
Let’s make this happen for you inside of Pitch to Press.
“A literary agent in New York approached me for a book deal after I worked with Adela”
“Still suuuuuuuper early stages, but a literary agent in New York reached out to me asking if I had ever considered writing a book after reading one of my articles, I pitched with Adela’s help. Even if it doesn't work out, wow, what an affirmation!
Adela’s superpower is getting people to see the possibilities and she sees things analytically, with the sharpness of a consultant, so was able to make suggestions for gaining visibility in my industry that I wouldn't have seen in a million years, suggestions that are now a part of my business plan.
She’s different from everyone else because she’s seen it from the inside—not only does she know how the corporate mind thinks, but she’s also know how journalists think. Having had her own small business to pitch (and doing so successfully) makes her a lot more reputable than all the ex-PR firm PRs who only know the perspective of an agent.”
Work with her! She’ll whip you and your business into shape!
— Hall R.
ABOUT ADELA
(Because we ALL like to know what the hell someone did before they started teaching in the online world right?)
Adela is the Founder of Starts Ups & Co and helps founders fall in love with self promotion to sky rocket their sales. Known for her high energy, strategic brain and laser-sharp thinking, Adela loves solving problems and making stuff happen with her clients.
Before Start Ups & Co, Adela was the MD of Style Lyrical, a fashion tech start up that was disrupting the way women shopped in the Europe using AI and Machine learning. In 2018 she was in Sarah Woods’ Top 10 Female Founders In The UK To Watch list.
(Sarah Wood is pretty fussy btw - it took Rupert Murdoch 10 years to convince her to sell her company, Unruly for $250 mil!).
Back to Adela….so Adela’s company was featured in the Harvard Business Review, The Sunday Times, The Guardian, The Independent and 10 other publications. She was also a finalist in Cosmopolitan’s Self Made Award in 2017.
Before entering the world of start ups, Adela spent 17 years as a management consultant at Accenture, Moorhouse and Sky where she led company transformations, mergers, acquisitions, joint venture product launches and outsourcing deals in complex client environments.
Her former clients include BA, Deutsche Bank, RBS, BT, Sky Sports, Unilever, GSK and Carillion. Based in the UK, she has worked on client sites all around the world including the US, Germany, The Netherlands, Czech Republic, Hungary and India.
Ready to go beyond the edge of your network?
Let Pitch to press help you craft a newsworthy pitches worthy of an instant “YES!”
© COPYRIGHT ADELA HUSSAIN 2022 | PRIVACY POLICY / T&C'S